Sons of The Fallen Sweepstakes
A Live Tribute to our Military Heroes

Sons Of The Fallen Sweepstakes - FORD XLT 250                              

Official Rules
NO PURCHASE/TEXT MESSAGE NECESSARY TO ENTER OR WIN. A PURCHASE/TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING. FOR ENTERTAINMENT PURPOSES ONLY.

Eligibility: To enter, text “SONS" to 86535.

The SONS OF THE FALLEN LLC ("Promotion") is open only to persons who, at the time of entry, are legal residents of, and are physically present in, the 50 continental United States and the District of Columbia (excluding Minnesota, North Dakota, Puerto Rico, Guam and the US Virgin Islands) and who are eighteen (18) years of age or older. Employees of Key Response LLC and Sons Of The Fallen LLC, their advertising and promotion agencies involved with this Promotion, and each of their respective subsidiaries, divisions, affiliates and related companies, immediate family members (parent, child, spouse, sibling and their respective spouses, regardless of where they reside) and those living in the same household of such employees, whether or not related, are not eligible to participate or win. By entering the Promotion, participants acknowledge that they have read and agree to be bound by these Official Rules. All United States federal, state and local laws and regulations apply. Void in Minnesota, North Dakota, Puerto Rico, Guam and the US Virgin Islands and where prohibited by law.
NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. STANDARD TEXT MESSAGING FEES APPLY. PARTICIPANTS SHOULD CONTACT THEIR WIRELESS SERVICE PROVIDER FOR PRICING PLANS AND DETAILS. FOR HELP, TEXT “HELP” TO 86535. TO STOP, TEXT “STOP” TO 86535. To obtain a copy of the Official Rules, which include an alternate means of entry, additional eligibility restrictions, prize descriptions, and details, visit www.sonsofthefallen.com

Sponsors: The Sponsors of the Promotion are Key Response LLC, 6501 E. Greenway Pkwy, Ste 557 Scottsdale , AZ 85254 Email info@keyresponsemarketing.com and Sons Of The Fallen LLC incorporated and registered in the state of Colorado (collectively, the "Sponsors").

Promotion Period: The Promotion will be conducted in connection with a live event to be broadcast on May 18, 2010 promotion period will be from April 24, 2010, to May 18, 2010 (the "Promotion Period").

Entry Period: The Entry Period Promotion will begin at 12:00pm EST April 24, 2010 and will end at 12:00pm EST May 18, 2010.

Show Description: The continued mission of the ranch is to provide a safe and nurturing environment in which kids and families can come to share common bonds and knowledge to help build a stronger community. The ranch will also serve as a venue for local organizations to hold activities and events and eventually serve as a model of sustainability through the incorporation of alternative energies and sustainable practice.

Sweepstakes Description: The Promotion is a promotional sweepstakes designed to generate interest in and viewership of the show. One (1) Grand Prize Winner will be selected in accordance with the random drawing procedures set forth in Rule # 8 below.

Prizes and Approximate Retail Values ("ARV"):
• One (1) 2011 Ford F250 Super Duty truck

Total maximum value of all Prizes for the entire Promotion Period is $50,000.00. In the event a winner is deemed a minor in his/her state of residence, prize will be awarded in the name of parent/legal guardian. Promotion prizes are non-transferable, non-refundable and no substitutions by entrants will be permitted. Sponsors reserve the right to substitute prize of equal or greater value in the event of prize unavailability. Taxes on prizes are the sole responsibility of the prize winners.

Winner Selection: One (1) Grand Prize Winner will be selected in a random drawing from among all eligible entries received during the corresponding Entry Period. Only entries received within the Entry Period will qualify for the Grand Prize Drawings.

All random drawings will be conducted by Key Response LLC, whose decisions will be final and binding in all matters related to this Promotion. Potential Winners selected must comply with all terms and conditions of these Official Rules and winning are contingent upon fulfilling all requirements. All United States, state and local taxes are the sole responsibility of winners. Due to the nature of broadcast television, the broadcast date and times (and therefore the Entry Period and times) are subject to change. In the event the Show is cancelled, the Promotion will terminate as of the date of cancellation.

Odds of winning a Grand Prize depend on number of eligible entries received during the Entry Period for the Drawings. Conditions for Participation and Validation of Entries. Entries generated by a script, macro, robotic or other automated means will be disqualified. Limit thirty (30) entries per calendar month per person (regardless of method of entry), however, USE OF COMPUTER PROGRAMS TO ENTER AND/OR OTHER AUTOMATIC ENTRY METHODS (SUCH AS HACKS OR BOTS), REGARDLESS OF METHOD OF ENTRY, IS STRICTLY PROHIBITED. Sponsors reserve the right to disqualify, and block or discard any entries from any individual who enters by any kind of electronic, mechanical or other automated means or otherwise tampers with or hacks the entry process as determined by the Sponsors in their sole discretion. Sponsors also reserve the right, in their sole discretion, to cancel, modify or suspend the Internet, electronic and/or text-messaging portions of the Promotion in the event of a computer virus, bugs, tampering, unauthorized intervention, fraud, technical or system failure or disruption, force majeure or any other causes which, in their sole opinion, corrupt the administration, security, fairness, integrity, or proper operation of the Promotion. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Please note, by entering, you agree that if selected as the winner, Sponsors have the right to announce your name, home city, and state or province, and to air your voice on-air during the Show (except where prohibited). Sponsors are not responsible for late, lost and/or incomplete entries, which will be disqualified.

How To Enter How to Enter by the Free Method of Entry Online: To enter the Promotion without using a text messaging capable cell phone, visit WWW.SONSOF THEFALLEN COM at any time during the Entry Period and complete the online entry form.
Limit Thirty (30) entries per person, per calendar month, irrespective of the method of entry. All eligible text message/online entries will be entered into the Grand Prize Drawing.

Winner Notification: Potential Grand Prize Winners will be notified by phone. Key Response LLC will make ONLY one (1) attempt to contact the potential Grand Prize winners at the phone number provided online or at the cell phone number used to enter within 5 minutes from the time potential winner selection was completed. Selected potential winner must agree (where permitted by law) to allow his/her name, home city and state or province to be aired on the Show. Potential winner must provide all truthful information on the phone call and this information provided by potential winner will be relied upon by Sponsors as confirmation of winner's eligibility. If potential winner is deemed ineligible for any reason on the phone call (or at any point after the phone call), he/she will be disqualified and an alternate will be selected. If Key Response LLC is unable to reach a potential Grand Prize winner via one attempt by phone within this time frame, he/she will be disqualified and an alternate will be selected. All potential winners (or the parent/legal guardian if potential winner is a minor in his/her state of residence) will be required to execute and return a notarized affidavit of eligibility/release of liability and/or publicity release (where legal) within seven [7] days of attempted notification. If any potential winner cannot be contacted or fails to sign and return the affidavit of eligibility and liability/publicity release within the required time period (if required), potential winner forfeits prize even though his/her name may have been shown/announced on air. If prize is returned as undeliverable, potential winner forfeits prize. In the event that any potential winner is disqualified for any reason, Sponsors will award the prize to an alternate winner (selected from among all eligible entries received during the corresponding Entry Period for a Grand Prize and selected from among all eligible entries received during the entire Promotion Period for the Bonus Prize), even if the disqualified potential winner's name may have been shown/announced on air.

General Conditions:
By entering, entrants fully and unconditionally agree and accept to be bound by these complete Official Rules and the decisions of Sponsors, which shall be final. Sponsors have the right to modify these rules in their sole discretion for clarification purposes at any time without materially affecting the terms and conditions of the Promotion. Except where prohibited, each winner grants to Sponsors and their advertising agencies the right to use, and publish his or her proper name, likeness, voice, opinions, biographical information, city and state or province and announce on-air winner's name, home city and state or province in any media (including posting on sponsor-specified websites and television shows/commercials) to promote Sponsors and the Promotion without additional compensation. Entrants enter at their own risk. Sponsors are not responsible for and shall not be liable for: (i) late, lost, delayed, damaged, misdirected, incorrect, incomplete, ineligible or unintelligible entries; (ii) telephone, electronic, hardware, software program, network, Internet or computer failures or difficulties; (iii) errors or delays in transmission; (iv) any condition caused by events beyond the control of Sponsors that may cause the Promotion to be disrupted or corrupted; (v) any injuries, losses, or damages of any kind caused by a prize or resulting from acceptance, possession, use or misuse of a prize, or from participation in the Promotion; or (vi) any printing or typographical error in any materials associated with these Official Rules or the Promotion generally. Entrants assume all liability for any injury or damages caused or claimed to be caused by their participation in the Promotion and/or the acceptance and/or use of any prize, and release Sponsors and their respective officers, directors, employees, parents, subsidiaries and affiliates from any and all such liability. Sponsors and their respective officers, directors, employees, parents, subsidiaries and affiliates assume no responsibility for any injury or damage to participants or to any other person's computer relating to or resulting from entering or downloading materials or software in connection with this Promotion.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ENTRANTS, THEIR HEIRS, NEXT OF KIN, SPOUSE, GUARDIANS, LEGAL REPRESENTATIVES, EXECUTORS, AND ADMINISTRATORS (COLLECTIVELY, "RELEASING PARTIES") HEREBY RELEASE SPONSORS AND EACH OF THEM, AND EACH OF THEIR RESPECTIVE PARENTS, SUBSIDIARIES AND AFFILIATES, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS AND CONTRACTORS, FROM ANY AND ALL CLAIMS, ACTIONS, DAMAGES, LIABILITIES, LOSSES, COSTS AND EXPENSES OF ANY KIND (INCLUDING, WITHOUT LIMITATION, ATTORNEYS' FEES) ARISING OUT OF, RESULTING FROM, OR BY REASON OF ENTRANTS' PARTICIPATION IN THE PROMOTION. IN ADDITION, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE RELEASING PARTIES IRREVOCABLY AGREE TO DEFEND, INDEMNIFY AND HOLD HARMLESS EACH OF THE SPONSORS FROM AND AGAINST ANY AND ALL SUCH CLAIMS BY WHOMEVER ASSERTED, INCLUDING, WITHOUT LIMITATION, ANY CLAIMS ARISING OUT OF OR IN CONNECTION WITH THE PROMOTION. As a condition of entering the sweepstakes, participant (or parent/legal guardian if participant is a minor) agrees that: 1) under no circumstance will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Promotion, or prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees. Sponsors may prohibit any entrant or potential entrant from participating in the Promotion, if at the sole discretion of Sponsors, such person shows a disregard for these Official Rules, or acts: (1) with an intent to annoy abuse, threaten, or harass any other entrant, Sponsors, or their agents or representatives; or (2) in any other disruptive manner. In the event of a dispute as to the identity of an entrant entering via the methods set forth above in Rule #6, the authorized account holder of the cellular phone or email address used to enter, if applicable, will be deemed to be the entrant. "Authorized account holder" of a cellular phone is the natural person in whose name the phone has been issued and to whom services are billed. "Authorized account holder" of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.
This Promotion is not sponsored or endorsed by National CineMedia, LLC, its subsidiaries, affiliates, directors, owners, employees and agents, or the theatres in which the Show will be aired (“NCM”). By entering the Promotion, entrants agree that NCM shall have no responsibility or liability for the Promotion.
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participants and Sponsors in connection with the Promotion, shall be governed by and construed in accordance with the laws of Arizona without giving effect to any choice of law or conflict of law rules or provisions which would cause the application of the laws of any jurisdiction other than the State of Arizona. Sponsors' decisions as to all matters related to the administration of the Promotion and selection of the Prize winners are final. Any suit or legal proceeding must be brought in a state or federal court of competent jurisdiction in Phoenix, Arizona.

• Winners List: The Grand Prize winner’s name and home city may be aired on television or posted on-line. In addition, the winners' name may be posted online at the Show's website WWW.SONSOFTHEFALLENCOM until May 18, 2011.